Backroads Adventure Tours
Discover Brave New Worlds In The Year 2007! In 3D!
Created September 2006
Backroads Adventure Tours is one of the world's premiere adventure holiday travel curators. They offer trips to every corner of the globe, made for customers from the average Joe, to the weekend hiker, all the way to the professional adventure connoisseur.
For the 2007 brochure of trips, Backroads decided on a campy 1950's Adventures in Space meets Popular Mechanics concept, without the whole 'lost' part. In addition to the dot screen patterned images and spacey vector imagery, each spread has a photo of something one might see while on the trip, treated with a 3D channel separation. 3D glasses are supplied with each brochure, allowing the viewer to be virtually transported into the destination of their choice.
The brochure is treated with a duocolour look, once again emulating brochures and graphics from the 1950's, but layout is kept fresh and exciting by alternating the colour choices from section to section, and by using varied layouts for each destination. Type is set in Fontin Sans, which has elegantly proportioned strokes, and very minimal serifs, which plays along with the vintage theme.
For the 2007 brochure of trips, Backroads decided on a campy 1950's Adventures in Space meets Popular Mechanics concept, without the whole 'lost' part. In addition to the dot screen patterned images and spacey vector imagery, each spread has a photo of something one might see while on the trip, treated with a 3D channel separation. 3D glasses are supplied with each brochure, allowing the viewer to be virtually transported into the destination of their choice.
The brochure is treated with a duocolour look, once again emulating brochures and graphics from the 1950's, but layout is kept fresh and exciting by alternating the colour choices from section to section, and by using varied layouts for each destination. Type is set in Fontin Sans, which has elegantly proportioned strokes, and very minimal serifs, which plays along with the vintage theme.
